Setting up Your Core Campaigns in eEdge(33 touch/8x8's)



Note: Per the MREA and IGNITE, you should start with an 8x8 campaign because it is more frequent. Then you can add all your contacts to a 33 touch campaign to stay in front of them throughout the year.

Basic (Most commonly used for new agents)
1.       My Marketing (select the + sign)
2.       Create Marketing Materials
3.       Campaign Templates
4.       Under Campaign Title choose the campaign group you want (e.g. Buyer, Seller, etc)
5.       Scroll to the bottom and hit Save & Continue

Intermediate
1.       My Marketing (select the + sign)
2.       Create Marketing Materials
3.       Campaign Templates
4.       Under Campaign Title choose the campaign group you want (e.g. Buyer, Seller, etc)
a.       On the left you will see the blue 4 way arrows. This means you can move that step up/down in the sequence based on your preference.
b.      Under Schedule for each step, you can indicate how many days you want the step after the previous step (Note: it must be at least a day)
5.       You can add additional steps by selecting the Add Step button in the top right
a.       Select the type of step you want to add (email, Activity, or Direct mail)
b.      Select Add Step (You will be redirected to the Design Library
c.       Choose the template design you want to add
d.      Select Add To Campaign (Note: You can also personalize the step before adding it to the campaign)
6.       Scroll to the bottom and hit Save & Continue

Advanced
1.       My Marketing (select the + sign)
2.       Create Marketing Materials
3.       Campaign Templates
4.       Under Campaign Title choose the campaign group you want (e.g. Buyer, Seller, etc). For advance users you can select Create Custom Campaigns under Search options to create your own steps from scratch.
a.       On the left you will see the blue 4 way arrows. This means you can move that step up/down in the sequence based on your preference.
b.      Under Schedule for each step, you can indicate how many days you want the step after the previous step (Note: it must be at least a day)
c.       Personalize each step. You can add links to different websites. (Note: This takes more set up time)
5.       You can add additional steps by selecting the Add Step button in the top right
a.       Select the type of step you want to add (email, Activity, or Direct mail)
b.      Select Add Step (You will be redirected to the Design Library
c.       Choose the template design you want to add
d.      Select Add To Campaign (Note: You can also personalize the step before adding it to the campaign)
6.       Scroll to the bottom and hit Save & Continue